United Airlines Blocks AI Assistants From Booking Flights on Your Behalf
Citing security risks and federal rules, United is shutting out AI agents like Meta's Muse and OpenAI's Dots from completing bookings, check-ins, or account changes.
What happened: United Airlines announced it is banning personal AI agents, such as Meta's Muse and OpenAI's Dots, from booking flights, checking in passengers, or making changes to a traveler's account. The airline is updating its booking and ticketing policies and says it will restrict access both directly through its own app and website, and indirectly through travel agencies and aggregators that rely on United's systems.
Why it matters: AI agents typically need a traveler's login and payment details to act on their behalf, and United says handing that over to third-party tools risks exposing sensitive data or triggering purchases, account changes, or mileage redemptions the traveler never intended. United also argues some agent actions could sidestep federal rules, like the requirement that travelers personally confirm their luggage doesn't contain banned substances before flying.
How the policy works, plainly: AI agents can still search and display United flights for comparison, but they won't be able to finish the purchase or touch a MileagePlus account. United fares remain bookable through human-operated channels and aggregators like Kayak, Hopper, and Google Flights. An aviation analyst noted the move also keeps United in control of its own booking funnel, avoiding the cost of bot-driven searches and another intermediary standing between the airline and its customers, echoing a comment from CEO Scott Kirby that he doesn't want to create 'another middleman.'
The rollout: United says it hasn't yet seen many travelers actually try booking through AI agents, a pattern also reported at companies like DoorDash, suggesting the rule is preemptive. The airline left the door open to loosen restrictions later once it has built in stronger protections. Other companies are splitting on the issue too: eBay and some banks have also restricted AI agents, while Southwest has let ChatGPT users browse its site through the chat app, without granting agents booking authority.
